Valent BioSciences — a global leader in biorational crop protection — came to us as part of a full website and brand refresh. Their business was rooted in science, but their digital storytelling hadn’t caught up.
The core challenge? Help a sophisticated B2B brand explain its value to multiple audiences, many of whom had varying levels of scientific expertise.
We were brought in to shape the strategic editorial layer of the new site: building a language identity that made Valent’s offerings easier to understand, more discoverable, and more compelling across buyer journeys.
We started with an editorial audit and stakeholder interviews to understand where Valent’s story was landing — and where it wasn’t. That shaped a new messaging framework and content hierarchy to make complex science easier to follow and act on.
One of the first pieces to come out of that process was a refined company tagline: “Designed by nature, proven by science.” It became a simple way to express the company’s beliefs in being sustainability-minded, scientifically backed, and focused on real-world results.
We carried that approach through the rest of the site. From taglines and CTAs to page-level microcopy, everything we wrote aimed to make the experience clearer and more useful. We worked closely with Valent’s team to define a tone that could work across pages and audiences: consistent, direct, and easy to trust.
The redesigned site launched with messaging that clarified Valent’s offerings, sharpened brand positioning, and made complex information easier to navigate. Internally, teams gained a shared language to communicate value; externally, clear calls to action guided prospective partners to the right sales contacts at key moments.