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Storytelling and design, working together for clarity
Snapchat wanted to stand out to senior tech talent. As part of an add-on landing page for their employer brand profile, our challenge was to distill the key selling points of working on their product and engineering teams — and make it as memorable as the dancing hot dog filter.
We started by analyzing Snapchat’s existing employer-facing messaging and benchmarking against peers in the industry. From there, I pitched several creative directions, focusing on stories that highlighted cybersecurity, emerging tech, and engineering infrastructure.
To bring those ideas to life, I interviewed Snap employees and worked with a writer to shape their responses into “microstories” — short, authentic vignettes that offered a peek into the work and culture. I then edited and refined the copy in collaboration with Snapchat stakeholders, addressing feedback while keeping the tone consistent with the brand’s voice.
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The final landing page used these microstories to give prospective candidates an authentic glimpse into life at Snapchat. The approach turned employee perspectives into a storytelling framework that strengthened Snapchat’s position as an employer of choice — building trust with candidates and boosting interest in their tech and product teams.
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