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Chicago, USA
Storytelling and design, working together for clarity
Content Design
UX Writing
Editorial Systems
Content Strategy
Storytelling
Narrative Development
Copywriting
Editorial Development
Content Design
UX Writing
Editorial Systems
Content Strategy
Storytelling
Narrative Development
Copywriting
Editing & Clarity
narrative assembly storytelling studio logo
about us
Narrative Assembly is a storytelling and content studio where clarity is a design choice. We bring an editorial mindset shaped by publication work. We turn research into stories that connect and use content design to make complexity clear. We don’t churn out content; we create work that lasts. Turning complexity into clarity through storytelling and design.
Let's Connect
Let's Connect

Why good storytelling &
design matters

3.5×
Brands with consistent storytelling across channels are 3.5 times more likely to deliver a superior customer experience.¹
88%
88% of online users won’t return after a poor content experience.²
22x
Stories are 22× more memorable than facts alone.³
2×
Purely emotional campaigns are nearly twice as likely to deliver profit gains gains vs. rational campaigns alone.⁴
¹XM Institute, "Global Study: ROI of Customer Experience"
²Gomez, "Why Web Performance Matters"
³Stanford’s Women’s Leadership Innovation Lab, "Harnessing the Power of Stories"
⁴System1, "Unlocking Profitable Growth"

process

(how we create)

Discovery

a multi-pronged shape showcasing discovery
We start by understanding your goals, your audience, and what matters most. This is where we uncover what story needs to be told — and why.

Gather Insights

a funnel showcasing gathering insights
Through interviews, research, and deep listening, we surface the details, perspectives, and voices that bring the story to life.

Shape the Story

a lightning bolt describing a eureka moment
We turn insights into narrative — crafting a structure, tone, and flow that fits your brand and resonates with the people you want to reach.

Deliver, Measure,
Iterate

a green circle showcasing completion
We deliver the story with clarity and care — and draw on audience response to help shape what’s next.

work

(only the best)
Design in Translation: Building a Shared Design Language for Colgate-Palmolive
Content Strategy
Framing Innovation: Editorial Strategy for Softsoap’s Smartest Launch
Content Strategy
Making the Complex Click: Creating Strategic UX Language for MyFitnessPal
Content Design
From systems to stories, see what else we've worked on.
Explore All
Explore All
Designing content.
Shaping stories.
Have a project in mind? Let’s design something together.
Let's Connect
Let's Connect
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