We start by understanding your goals, your audience, and what matters most. This is where we uncover what story needs to be told — and why.
Gather Insights
Through interviews, research, and deep listening, we surface the details, perspectives, and voices that bring the story to life.
Shape the Story
We turn insights into narrative — crafting a structure, tone, and flow that fits your brand and resonates with the people you want to reach.
Deliver & Measure
We deliver the story with clarity and care — and draw on audience response to help shape what’s next.
From our partners
“I’d rank Colin in the top five writers I’ve ever worked with and would hire him again in a heartbeat. Not every great writer is a strategic thinker: Colin is both. He asks the right questions, and when he can’t get answers he gives a range of options and suggestions. He has such a positive attitude, and even when work was chaotic and feedback conflicting, he handled it like a pro and won over stakeholders on every team. I often received messages from people after they interacted with him: ‘Colin’s awesome, great hire.’ You should hire him, too.”
Jennifer Koster
Sr. Manager, Content Designer, MyFitnessPal
"As a content strategist, Colin was able to organize story themes, define audiences, calendar story cadence for sustained engagement, report analytics and effectiveness, define and drive an approval process, partner with multiple teams of diverse interests and priorities (from designers and scientists to legal, to corporate communications) to deliver meaningful, impactful, sustainable content to multiple platforms and channels. He is empathic, creative and receptive to feedback. And like all good journalists, Colin is part sponge and part terrier when it comes to telling a good story."
Jared Richardson
SVP, Global Head of Design, Colgate-Palmolive
Frequently asked questions
What makes Narrative Assembly different from agencies, AI, or other content producers?
We’re not an agency churning out templated copy. We’re not AI generating surface-level summaries. And we’re not here to mimic your voice.
We’re here to help you discover and amplify it.
Narrative Assembly is built on conversation, listening, and collaboration. We bring journalistic rigor, editorial intuition, and a human-first process to every project. Our work isn’t just about filling a blog or hitting a word count — it’s about building trust, revealing impact, and telling stories that feel honest, grounded, and lasting.
We partner closely with our clients, asking thoughtful questions, surfacing the stories that might otherwise go untold, and shaping them with care. The result is connection, not just content.
Who do you work with, and what kinds of stories do you tell?
We work with organizations of all sizes — from global brands to local nonprofits — that want to tell more intentional, human-centered stories. Our clients often come to us when they’re seeking clarity, a stronger voice, or a more thoughtful way to connect with their audiences.
The stories we tell vary, but they all start with listening. We’ve helped teams craft employee and partner features, narratives around company intiatives, longform brand pieces, and executive messaging that reflects their values.
We also support clients in developing voice and tone guides, editorial calendars, and sustainable content systems that align with their mission and scale with their needs.
Do you handle the writing in-house?
Always— all writing, research, interviewing, and editing is done by our core team. When a project calls for photography, design, or layout, we collaborate with trusted creative partners to bring it to life.
How much does it cost? Can we start small?
We offer flat-rate pricing for individual stories and editorial projects, as well as monthly retainers for ongoing work. If you’re just getting started, we’re happy to begin with a single story, a strategy session, or a short-term engagement. It’s a great way to get to know each other and make sure we’re aligned before committing to something larger.
How long does a typical project take?
Most projects take between 2–4 weeks from kickoff to delivery, depending on the scope and number of voices involved. We build in time for collaboration and feedback, and can often move faster when needed. We’ll always be clear about what to expect upfront — no guessing games.
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