Selling a work-from-home PC for HP

As remote work reshaped the home office, HP needed its Pavilion 31.5" All-in-One to sell as more than a work machine. Narrative Assembly wrote the video and web copy, positioning one screen for the workday and everything after it.

Client

Services

Video script and on-screen copy, product web copy, feature messaging, positioning, campaign messaging

Process

Worked from HP’s brand guide, built a feature/benefit table, wrote the script, storyboarded it

Outcome

Ran as the product’s lead video across hp.com, retail partner listings and paid media, with more than 62,000 views on HP’s YouTube channel

The opening frame: an HP Pavilion 31.5-inch All-in-One on a desk with keyboard and mouse, beside the title HP Pavilion 31.5" All-in-One Desktop PC — Pavilion 31.5" All-in-One product video, 2022

The work

With more people working from home, a desktop PC had to earn its place in the rest of the day, too.

Every feature got a work role and a play role. The 5MP camera with low-light adjustment is for meetings; the 31.5-inch screen is for streaming and gaming; the ports make it ready for any device; and a remote switches it all with the touch of a button. The product was obviously more than a desktop.

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