Brand, campaign, and marketing — HP

Selling a work-from-home PC for HP

As remote work reshaped the home office, HP needed its Pavilion 31.5" All-in-One to sell as more than a work machine. Narrative Assembly wrote the video and web copy, positioning one screen for the workday and everything after it.

Client: HP
Services: Video script and on-screen copy, product web copy, feature messaging, positioning, campaign messaging
Process: Worked from HP’s brand guide, built a feature/benefit table, wrote the script, storyboarded it
Outcome: Ran as the product’s lead video across hp.com, retail partner listings and paid media, with more than 62,000 views on HP’s YouTube channel

The opening frame: an HP Pavilion 31.5-inch All-in-One on a desk with keyboard and mouse, beside the title HP Pavilion 31.5" All-in-One Desktop PC — HP · Pavilion 31.5" All-in-One product video, 2022

The work

With more people working from home, a desktop PC had to earn its place in the rest of the day, too.

Every feature got a work role and a play role. The 5MP camera with low-light adjustment is for meetings; the 31.5-inch screen is for streaming and gaming; the ports make it ready for any device; and a remote switches it all with the touch of a button. The product was obviously more than a desktop.

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